Why Musicians Need To Start Broadcasting Live

60 Second Music Marketing

Facebook recently ran an outdoor advertising campaign encouraging their users to start broadcasting ‘live’.

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The campaign was all about getting ordinary people to use Facebook as a tool to show their friends something amazing, to help give publicity to a cause they believed in or just to have fun.

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The idea that the ordinary person in the street is now a ‘content creator’ begs the question “if the ordinary person in the street is a video broadcaster, as a musician WHY AREN’T YOU?”.

The barriers to video content creation are incredibly low and most people have (or have access to) to a smartphone for video recording and broadcast.  Facebook prioritises live video in its user’s newsfeed above everything else so it’s one of THE killer marketing tools you can use.

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If you have a message that you want to get out to your fans (such as news of a live…

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